Do you want to improve your copywriting skills? The best way to do that is by learning from the pros. This article has some of their best tips, plus some of my own. And before you do any of that, you may want to take a look at some of the best copywriting examples.
1. “I” is a powerful word
In copywriting, using the first person is an important tool. It’s one of the most powerful ways to connect with your audience and make them feel like you’re talking directly to them.
Using “I” in a sentence makes it sound personal–you are making a statement about what you think or believe, not just giving information out there for anyone to take or leave as they please. It shows that you care enough about what you’re saying that you want them to know how much it matters personally for YOU! And that kind of investment makes people more open-minded when reading because they feel like they’ve been invited into something special by someone who knows their interests well enough so that they can share something unique with them specifically (even if it’s just an opinion).
2. Copywriting isn’t just writing words.
Copywriting is more than just writing words. It’s a marketing tool, a way to communicate with your customers and tell your story. Copywriting can help you sell products or services by conveying value in an engaging and memorable way.
- Copywriting is not just about writing words; it’s also about making sure those words are read by the right people at the right time in order to achieve specific goals (e.g., sales).
3. Stop selling and start speaking to human beings.
- Stop selling and start speaking to human beings.
- Make your copy more personal.
- Use the right tone of voice.
- Be human, be yourself! Don’t try to be something you’re not, or someone else; just be yourself! You’ll find that people respond better when they can relate to what you’re saying and how it makes them feel because it’s relatable (and not just out of self-interest).
- Be friendly and empathetic: Your ideal customer wants to feel like they’re having an actual conversation with someone who understands them on a personal level–this includes both their needs as well as their wants/dreams/desires etc., so don’t forget about those too! Try using phrases like “I know how hard it can be…” or “Trust me when I say…” in order for readers/listeners feel more connected with whoever wrote each piece of content being consumed by them at any given moment during their journey towards making purchasing decisions (or whatever else might motivate them).
4. Write as if you were talking to one person – even when you’re writing for many people.
- Write as if you were talking to one person – even when you’re writing for many people.
- Use personal pronouns, like “you”, “your” and “yours”.
- Write in the first person (e.g., “I” or “we”). This helps your readers feel like they’re being spoken to directly by a human being instead of reading something that sounds like it was written by a robot. It also makes it easier for them to relate their experiences with yours, which makes them more likely to want what you’re selling!
- Be conversational in tone: use contractions (e.g., don’t) and avoid passive voice (e.g., was done by).
5. Don’t be afraid to write long sentences and paragraphs (when you need to).
You know what’s not fun to read? Long, boring sentences. And you know what’s even less fun than that? You guessed it–long, boring paragraphs.
But here’s the thing: long sentences and paragraphs can be more persuasive, engaging and effective than short ones. So if you want your copywriting to be more memorable (and why wouldn’t you?), then don’t be afraid of the occasional extra-long sentence or paragraph when needed!
6. Be consistent in your brand voice, but don’t let it limit you or your business growth
This is a big one. You have to be consistent in your brand voice, but don’t let it limit you or your business growth. For example, if you are a small business that is growing and hiring new employees, don’t be afraid to change your brand voice so they can understand what kind of company they are working for. If someone has never worked with your company before and reads about how great the culture is at [company name], then they might want to apply for an open position!
7. Be consistent on social media too – don’t use different styles for different platforms!
Do your best to be consistent in your brand voice across all social media platforms. You don’t want to use different styles for different platforms, as this will make it harder for people to find you or trust what you say. Consistency builds trust, credibility and loyalty – three key elements when it comes to building a successful business.
You may also want to consider using the same typeface across all of your posts (or at least within each platform). This helps create familiarity with potential customers who might see one post on Facebook and another on Twitter; they’ll know immediately that both belong together because of their similar appearance.
You can do it
You can do it.
To be a copywriter, you need to believe in yourself and your ability to succeed. It’s all about setting goals, taking action and being confident that you are capable of doing whatever it takes to get there.
The best copywriters are the ones who know how to speak to people. They’ve learned that you don’t need fancy language or flowery phrases in order to connect with others and win their trust. They understand that people are looking for real answers – not just sales pitches – and they know how to give them those answers by speaking directly from the heart without sounding disingenuous or insincere.