The visibility of a website on the Internet largely depends on its ranking on the search engine pages generated by the search results.
What is SEO?
The process. SEO stands for “Search Engine Optimization” or “Search Engine Optimizer”. SEO is a method that makes a web page more invisible in search results. This works by ranking the web page and making it appear more frequently at the top of the list. The higher the web page appears in the search results, the more visitors will visit that page.
With this in mind, SEO can be interpreted as an internet marketing strategy. Do research on the psychology of what visitors are looking for, keywords used, and the like.
People. SEO can also be understood as an industry. Taken in this context, it is a group of consultants, companies or individuals, who assume the responsibility of carrying out the aforementioned process on behalf of the owner of the website, that is, their client.
These consultants use all internet marketing strategies such as management systems, HTML, web analytics, videos, and all other elements that can increase the exposure of the client’s website.
The SEO industry
Most will agree that hiring a company or person to handle SEO can save you a lot of time and everything. However, the pros and cons of this course of action should be carefully considered. Not all web pages will need SEO and sometimes, especially when not done correctly, the use of SEO can make or break the reputation of the web page.
With all of this in mind, deciding whether to hire an SEO firm or go for the DIY SEO approach will often come down to the following questions.
Factors to consider
There is no guarantee of ranking number 1. No matter how good your SEO is, there is no guarantee that your website will receive first place in search results. It is important to note that Google does not recognize any priority shipping.
It also has no special relationship with SEO companies. Submitting a site to Google is done only through the “Submit your content” option or through a site map.
There must be full disclosure of the content. Remember that Google can remove your site from its index if it contains so-called “throwaway domains”.
A good and reliable SEO company will clearly and specifically explain each process. As a website owner, you have a right to know how they can help you.
There are no “free for all” or popularity links. These schemes do not affect the search engine results in any way.
The process of making money. The “top-ranking” payouts are non-existent. However, search engines use “Pay per click” or “Pay per inclusion” options. There are also advertising sections that are well labeled to distinguish them from search results.
There is no clear definition of this, but it can be illustrated by using shadow domains, selling keywords located in the address bar, making ranking a guarantee, using fake search engines, scumware, and even spyware, companies that have been previously removed. from the Google index.
Whether you choose to hire (or not hire) an SEO company will depend on individual preferences and, of course, budget. While there are many excellent “How To SEO” guides available that can serve as a good starting point, it is important to consider all factors when deciding whether to go for DIY SEO or to hire professionals.
If you are dealing with a highly competitive industry, then doing your own SEO may not be the best idea, but for less competitive areas it is always a rewarding experience to see your own SEO efforts rewarded in search results.