There are many benefits of virtual events. While it is essential to tailor the event to your audience and make it as exciting and interactive as possible, you can also break up the virtual event into different video formats to avoid zoom fatigue. Also, off-late virtual events can have some partially live sessions, while others can be pre-recorded. Finally, recordings of your virtual event will give you a chance to review it at a later date.
Multi-sensory marketing campaigns
Using a virtual event platform for multi-sensory marketing campaigns is becoming more common. It is a proven method to engage customers, compared to traditional marketing, where visuals and audio alone convey the message. Adding scents and sounds, in turn, can enhance the customer experience. Regardless of which medium you’re using to communicate with customers, there’s no doubt that it will boost your bottom line.
While this method might not be suitable for your brand, it is a viable option. Studies have shown that sensory-enriched VR experiences lead to more excellent purchase intentions. The research conducted by Petit et al. has demonstrated that this type of advertising can effectively reach consumers and engage them more profoundly. The possibilities for this type of marketing are almost limitless. The multi-sensory experience offered by a VR experience can make a brand stand out from the competition.
While the physical retail experience has long been the preferred choice for consumers, virtual retail events are increasingly being used by many brands to reach their customers. 60% of US consumers plan to stop shopping in stores shortly due to the COVID-19 fear. As a result, many retailers are looking for ways to offer engaging experiences for online customers. While it may seem challenging to implement multi-sensory marketing campaigns with virtual events, the results are promising.
In addition to a virtual event platform, brands can use digital sensory marketing to make the most of the power of videos. Video is one of the best assets for brands on the web, and it can be easily shoppable and clickable to give the brand’s products a virtual experience. It’s also a fantastic way to reach new customers through augmented reality. In addition, brands can also use a virtual tour to promote their products.
When hosting an online event, the highest level of security and data protection is critical. An encrypted data platform offers a variety of security features, including a highly secure system for sending and receiving confidential documents and emails. In addition, the secure connection between the virtual event platform and the host server will ensure the safety and security of data. The platform should also include vulnerability assessment and penetration testing services to identify any vulnerabilities or holes in the network. Finally, the platform should provide an encrypted password for any on-demand content.
A virtual event platform should offer a variety of customization features, including the ability to create a branded web room or event website. Most popular platforms offer easy-to-use interfaces, making it easier for novice users. Some platforms also provide analytics and reporting tools, making them valuable assets for virtual event professionals. A well-rounded platform should provide a real-time metrics dashboard that displays performance and helps users understand what’s happening.
A secure virtual event platform should also provide URL filtering to keep attendees from sharing malicious links. This will help attendees keep their personal information and corporate credentials safe. It’s important to remember that attendees are expected to open their browsers in a secure environment and access the virtual event URL via a reliable internet connection. Additionally, attendees should not disclose confidential information, such as company email addresses. No company should share corporate credentials at any event, and attendees should avoid clicking on malicious links.
The security of an event should never be taken for granted. A certified virtual event platform will eliminate software vulnerabilities and perform periodic audits to ensure the protection and confidentiality of event data. Another benefit of using a virtual event platform is controlling the event’s content. In addition, a secure platform will give you control over the event’s content,