Latest Trends in Digital Sign Technology

In addition to new technology, there are also some emerging trends in digital sign technology. We’ve looked at Augmented reality, Virtual reality, and AI, among others. What’s next? What’s next in 2022? And how will these trends affect digital signs? Here are some predictions for the future. These trends are important to watch for if you’re a business owner. Like the digital sign Portland, they will help you maximize your ROI.


One of the most anticipated digital signage trends in 2022 is using artificial intelligence (AI). With each passing year, AI capabilities on screens become more advanced. AI applications will change how people interact with screens and how they operate. Whether personalizing advertisements or predicting consumer behavior, AI will enhance the digital signage experience. Here are some examples of AI applications in use in retail environments.

Adaptive, responsive, and interactive digital signage are two trends. The former is already in place, while the latter is just around the corner. One such example is the responsive display technology, which adapts to the current context of its surroundings. Such displays are ideal for public information and digital advertising. In addition, because these displays depend on a media player, they are more affordable than conventional signage. Another trend is high-brightness digital signs with built-in sensors to adjust brightness automatically.

One example of an AI-enabled digital sign is the car industry. The Covid-19 pandemic has shifted established patterns and trends. Data analytics solutions, which are now available for digital signage, can produce daily, weekly, and monthly reports. For example, a car advertisement could be tailored to highlight specific car features based on data analytics. With the help of AI, marketers can customize the experience for every consumer.

Augmented Reality

Using Augmented Reality on digital signs can increase interaction and viewing length, boosting your message’s effectiveness. In addition, this technology can be integrated into your existing digital signage network, enhancing your content and providing valuable analytics and data. Ultimately, you will know your audience better than ever. 

AR is one of the latest trends in digital signage. It can be used to enhance the content, engage viewers, and make static content interactive. In the past, deploying AR technology was complex, costly, and time-consuming. However, recent breakthroughs make AR deployment easier and more affordable. AR is also more affordable, easy to deploy, and offers valuable statistics and insights. Fortunately, AR can now be used on various devices, including TVs, digital signs, and smart wearables.

One of the most popular ways to use augmented reality on digital signs is with QR codes. QR codes are useful because they direct users to download an AR app. Similarly, QR codes can refer users to a website where they can download the app. Augmented reality on digital signs is excellent for deploying offers, promotions, discounts, and links. It is a great tool for businesses looking to improve visitor engagement and boost conversions.

Virtual Reality

The use of VR on digital signs is a growing industry. VR can provide more in-depth details of real estate, such as what it would be like to live in a particular building before construction is even begun. With a few simple tricks, it can even be used for sports events where viewers can wear modified football helmets and experience running in a stadium. Here are some ways to incorporate VR on digital signs into your marketing strategy.

Before you make any purchases for your digital signage, you should first know your goals for using the technology. For example, are you looking to entertain customers, educate employees, or provide an interactive experience? Whatever the case, digital signage is an essential tool for VR. To make VR more helpful, you should choose the right hardware and software for your business. Once you have decided on your goals, you can then start looking at different types of digital signage to meet those needs.

In addition to using VR on digital signage for interactive experiences, these technologies can also be used for marketing purposes. For example, they can be integrated into retail and museum displays for a branded experience. They can even be used for off-site branding and promotional opportunities. Many pandemic businesses have already used digital signage and VR in their marketing plans. As long as the content is relevant and engaging, consumers will likely be more likely to take advantage of them.

Leave a Comment